alexandra bagao
Branding_cuca'.jpg

Porto School of Ballet

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Porto School of Ballet

June 2014 
Client Cuca Anacoreta
Working at Providencia Design

For this brand the atelier chose Helvetica for its readability and simplicity, providing the brand a practical, direct and clear image.
The differentiating element of this brand is the diagonal cut at the base of the letters ā€œlā€ by doing an analogy to ballet pointe, very famous in this type of dance.