alexandra bagao

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Posts tagged TheSumOf
Kevin Finn | TheSumOf & DESIGNerd

So where traditional business thinking is in the past and the present, designers are always looking ahead and that's something that we naturally do. When we are talking about businesses that need to go through transformation, those that need to change and to adapt, I believe—Design Thinking aside—designers are far more comfortable being uncomfortable, and businesses generally aren’t. So if you surround yourself with people who are more comfortable in a space that you aren’t, you feel reassured. With designers you feel can reassured and more relaxed while having to deal with these changes, and start to have safe conversations about possible ways forward.

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