The reason we set it up… Well, I would love to say we had this fantastic and clear vision that it was going to be service design and that was the future, but if I am being honest, that would be just bullshit. In many ways, it was more foolish than that. We were just driven by a belief, and that was that the Internet and digital was not over and it was going to become the most dominant business driver of the next few decades. We were absolutely certain of that.
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